大家好,我是 leopardracer!
在 2026 年,你如何建立一个一人企业?嗯,你会做以前所做的一切,但你使用 AI 来做得更快、质量更高、并减少猜测。你仍然要产生流量。你仍然要撰写内容。你仍然要写电子邮件/通讯。你仍然要创建产品或服务。你仍然要创建客户头像。你仍然要制定一个有吸引力的报价。你仍然要建立一个登陆页面。你仍然要为该页面撰写有说服力的文案。你仍然要把报价展示给人们,看看他们是否购买。但这很多。很少有人会做到。在 AI 尚未成为大趋势之前,社交媒体是让一人能够建立我们称之为“生活方式企业”的东西的途径。但当然,现在入门门槛更低,任何人都可以尝试,这意味着“竞争”更多,但大多数人几乎不去尝试,尤其是不去改进和迭代,当事情变得艰难时,他们试图让 AI 全部替他们完成。因此,入门门槛更低,但技能上限更高。如果你采纳这里学到的内容,我觉得你会有一个坚实的起点。为了本文的目的,我将目标设定为一人赚取 100 万美元,这样我可以让它更具体。我将准确分享你需要学习的内容、如何比其他人更好地使用 AI,以及你今天可以使用的提示,以在大约一周内开始你的业务。注意:在本文中我不会使用疯狂的代理工作流程,但如果你未来想使用,我们可能会。我要讲的是基础知识。事实上,大多数使用 OpenClaw 和 Claude Code 的人都在浪费时间和金钱。
他们通过观看一个代理执行任务,并认为自己“完成了相当于 10 个人的工作量”而获得一种多巴胺刺激,然而他们实际上却没有任何成果可以展示。
我并不是说代理没有用——我是说,人们并不理解它们到底在做什么。他们认为,一个代理可以让他们免于学习。
如何作为一个人赚到 100 万美元,而不靠噱头
在开始之前,让我们拆解几个现实可行的路径,看看一个人如何做到年入 100 万美元。
在你真正去做之前,你至少需要相信这是有可能的。
- $1,000,000 / 12 = 每月 $83,333
- $83,333 / 30 = 每天 $2,777
现在,实现这个目标有几种方式。
- 每天卖出 18 个 $150 的产品(比如一门课程)
- 每天卖出 111 个 $25 的订阅(比如一个垂直领域 AI 应用)
- 每隔一天拿下一个 $5000 的客户(比如自由职业)
- 每 4 天拿下一个 $10,000 的客户(比如教练服务 / 咨询)
- 或者两者结合。
比如:
或者任何其他能够达到 100 万美元目标的组合与定价方式。
如果你走的是客户服务路线,那么在某个阶段你要么需要一个团队,要么需要足够擅长协调 AI / 代理来交付服务。
一个人能够承担的客户工作量是有限的,但这确实是可以做到的。
无论如何,对于初学者来说,走客户路线是一个不错的选择——因为你还没有受众,可以专注于一对一地联系别人。
作为新手,把一个 $1000-$5000 的服务卖给一个人,要比卖出 100-200 门课程容易得多。
如果你走的是产品或订阅路线,比如书籍、课程、细分领域的 vibe coded 软件,或者会员社区,你将需要大量流量。
当根本没人认识你的时候,你大概率不会随机爆红。
你如何获得足够的流量来完成那么多产品或服务销售?
在一个允许人们购买你产品的落地页上,假设转化率为 2.5%,那么你每天需要有 720 人访问该页面,才能卖出 18 单、每件 150 美元的产品。
或者,你需要每个月有一两篇帖子爆红,从而带来巨大的流量激增,但我不会把赌注押在这上面,因为病毒式传播通常不会带来很多销售。
那么,这 720 人从哪里来?
作为一个没有太多资金去不断测试广告直到有效的新手,社交媒体可能是你最好的选择。
它是免费的,而且建立受众本身就是一种杠杆。
所以,如果我们假设你能够精通社交媒体(是的,社交媒体是一种技能,其中也带有一点运气成分),你可以:
- 每个 YouTube 视频获得 1万到5万次观看
- 每个月在社交媒体上获得 50万到100万次曝光
是的,这需要一些时间,也许需要一整年不分心地执行,但这是可能的,而我们讨论的是一个年入 100 万美元的大目标。
很多人哪怕只达到其中很小的一部分都会感到满意。
这意味着,在那么多看到你内容的人当中,你每天只需要 720 人点击你的落地页,就能实现一年赚 100 万美元。
这其实是相当可行的。
对于那些习惯了通过时间和劳动来赚钱的人来说,认为事情可以这么简单,听起来会有点“天方夜谭”。
但这正是你的雇主正在做的事情——他们通过让你执行赚钱流程中的某一个特定环节,从而在支付给你的薪资之上赚取数倍利润。
但当然了,“简单不代表容易”,诸如此类的话我懂。
真正把以下这些事情做到非常擅长,可能需要 2 到 5 年:
- 产品方案设计(offer creation)
- 社交媒体营销
- 文案写作
但如果我们用所有这些原则来“训练”AI,并向它输入来自传奇营销人员的数据,你会震惊于 AI 能多么出色地为你完成这些事情。
如何利用 AI 建立一人企业:完整工作流程
今年建立一人企业,与几年前建立一人企业之间的核心区别在于这一点:
你拥有 AI。
不是让它替你完成一切,而是帮助你更快地学习、执行和迭代。
整门课程都可以是一个提示词(prompt)。
你可以与你最喜欢的大师内容聊天,从他们那里获得“指导”,而无需向他们付费。
你不再需要为了寻找细分领域的信息而翻遍整个互联网。
这太不可思议了。
这是我们将要讲解的模板。
我强烈建议你使用它,并在桌面设备上逐步完成。
如果有必要,就把链接保存到你的手机里作为提醒。
如果你完全照着做,并使用所提供的模板,你将拥有一个现代成功企业的三大支柱。
至少,你会拥有一个非常好的起点。
- 品牌(Brand) —— 你是谁、你帮助人们实现什么,以及为什么人们应该关心这两点。
- 内容(Content) —— 你的想法、观点和教学内容,它们会吸引人们来到你的品牌。
- 产品/服务(Offer) —— 你的产品、服务,以及一个有吸引力的落地页,你可以从你的内容中将人们引导到那里。
当然,无论 AI 多么聪明,所有这些东西都是可变的。
仅仅运行一次这个流程,并不会立刻让你成功。
你需要注意哪些地方不起作用,尝试其他方法,并持续重复,直到你看到结果。
甚至即使到了那个时候,你仍然需要重复这个过程,因为一旦某件事开始奏效,它最终也会停止奏效。
感谢人类天性,让新鲜感最终变得习以为常。
话虽如此,我也会提供一种利用 AI 来做到这一点的方法,这样你就不会陷入停滞。
1)个人品牌战略
作为一个人,在社交媒体上,你正在打造一个个人品牌。为什么?因为如果你想赚钱,你需要有东西可卖,以及一种让人们看到它的方法。
个人品牌本身既不是“卖的东西”,也不是“获取流量的方法”,但你可以把它看作一个数字化店面(或者简历),它增加了一层信任感——而在 AI 时代,信任就是护城河。
你的产品/服务(offer)是你卖的东西,
你的内容(content)是你让人们接触到它的方式,
你的品牌(brand)则是统领这两者的伞。
哦,还有,我不在乎你觉得“个人品牌”这个词有多尴尬。
如果你是以“个人”的身份在社交媒体上发内容,那你做的就是这个。
如果这样更容易接受,那就把它看成一个承载有意义工作的容器。
这是我推荐的社交媒体策略,而不是唯一的策略。
你本身,就是那个细分领域(niche)。
你的信念、经历和兴趣,会赋予你独特的观点,而这些观点会反映在你的内容和产品中。
你需要几个内容支柱(content pillars):
- 一个你计划变现的技能或兴趣
- 两个你热衷到停不下来的互补兴趣
你需要把这些内容支柱建立在以下基础之上:
你还需要把这一切整理成一段 1-2 句话的社交媒体简介,用来传达其中最有吸引力的部分。
从那之后,所有事情都会变得更容易。
例如:
- 更容易生成产品和服务创意
- 更容易创建内容日历或发布节奏
- 等等
如何使用 AI 让这个过程更简单?
当谈到个人品牌战略时,你可以通过几种方式使用 AI(而不是仅仅像对聊天应用提问那样使用它)。
第一种方式是:整理专家信息,并与之进行对话。
例如,你可以找到来自经过认证的专家的 YouTube 视频或书籍,并将这些内容添加到聊天中,而不是去询问一个通用 AI 的意见。当你知道自己想要什么时,AI 的效果最好。
这是最简单的一种。
第二种,是把这些信息来源转化成一个提示词(prompt),它会采访你,并生成一个为你量身定制的策略。这两种方法都是我已经包含在上方画布(canvas)中的内容。
第三种,是做一些人们可能并不需要的、更复杂的事情。一个例子是:创建一个个人品牌教练代理(agent),它拥有你的品牌背景信息,研究竞争对手的内容,并提出内容创意建议。
我可以在未来的一篇文章中深入讲讲这个,就像这篇一样;或者告诉我,如果你想的话,我也可以讲。
2)如何立即开始写出比大多数人更好的内容
我做这件事已经有一段时间了。我可以读一条推文(tweet)、新闻通讯(newsletter)或 YouTube 标题,并判断它是否会表现良好。
初学者犯的最大问题是:他们没有展示他们试图传达的想法的重要性。
他们有有趣的想法,但他们无法让这些想法对其他人来说变得有趣。
为了让一个想法对别人有趣,你需要提供一个令人信服的“为什么(why)”。
你需要给他们一个改变行为的理由。
因为如果你是那个改变了他们行为的人,他们会记住你是那个“改变了他们人生”的人,并且他们会开始比起任何人类或 AI,更加信任你。
换句话说,写内容的秘诀是:
- 有一个好点子
- 这个点子解决了一个痛点,或者提供了一个好处
而且,你需要很好地展示这个理由。
理解这一点的最佳方式,是阅读好的想法,并寻找它们正在解决的痛点,或者它们承诺提供的好处。
他们犯的第二个错误是:不理解事物是如何相互契合的。
他们擅长写内容,但他们觉得这毫无意义,因为他们不知道如何从中获得收入,于是他们开始迎合算法,发布一些让人感觉良好的废话,希望平台的变现系统最终能支付给他们足够的钱,让他们辞掉工作。
我在 Instagram 或 X 上每个月大概能赚 300-1000 美元,但通过我自己的产品/报价,我可以赚 5 万到 20 万美元以上。
现在,由于这不是一整套关于内容创作的课程,我会给你该怎么做的 80/20 法则:
- 疯狂记录想法 —— 多读书、听播客、反思你的人生,并尝试“捕捉”那些独特且有价值的想法。
- 立刻思考一个痛点或收益点 —— 训练你的思维,去思考为什么这个想法对除了你自己之外的人也很重要。
- 保存你喜欢其结构的想法 —— 在 Eden 里建一个文件夹(你可以直接粘贴社交媒体链接,如果你愿意的话,还可以用 AI 引用该文件夹),把这些想法保存下来。作为初学者,模仿这些内容的结构或框架,但主题换成你自己的想法。
然后,单纯不断练习写作,直到它变成你的第二天性。
现在,说到你应该在哪里发布内容,我建议你建立一个 内容生态系统 或 内容瀑布流系统。
它看起来是这样的:
- 我每周写一篇新闻通讯 —— 主题与我们之前讨论过的品牌策略中的内容支柱保持一致。
- 那篇新闻通讯会变成每周一个 YouTube 视频的软脚本,而那个 YouTube 视频又会被发布到播客平台。
- 对于帖子内容,我可以从那周的新闻通讯中提取想法(使用我们下面会讲到的提示词),或者我也可以像平常一样,通过生成自己的想法来写帖子。
- 我表现最好的帖子会被用作 Reels/YT Shorts 的软脚本 —— 我只需要浏览这些想法,然后开始对着镜头讲话。
由于它们已经经过验证,所以它们往往比我盲目进行时效果更好。我的其他帖子会被转换成适用于 LinkedIn、Instagram 和 YouTube 社区页面的轮播内容。
作为一个人,我认为更好的做法是专注于少量高质量内容(每周一篇长内容,每天几篇短内容),然后将这些内容传播到所有平台。试图创建独特的内容只会降低每个想法的质量。
好的,现在你如何使用 AI 来让这个过程更轻松?
由于这并不是一份完整的内容指南,我实际上无法教你帖子或新闻通讯写作的所有细节(因为那会非常长——我甚至可以为此写一本书)。
不过,我能做的是,给你一些我亲自编写的提示词,其中包含了我的思维方式。
如果你只是按顺序运行这些提示词,那么你在 30 分钟内学到的关于帖子和新闻通讯写作的内容,将比你经历数月试错学到的还要多。
在你可以复制的 canvas 模板中,你可以阅读便签并按照说明进行操作。
有一条建议:不要直接发布 AI 生成的内容。
把帖子和新闻通讯生成内容当作初稿或原型来使用。我强烈建议你逐篇阅读,并根据你自己的表达方式进行润色。
3)你销售的东西
到目前为止,你已经拥有了单人商业公式中的几个组成部分。
你拥有一个能够展示你价值观并吸引正确类型人群的品牌。
你拥有随着时间慢慢建立信任、并让你接触更多人的内容。
简单来说,你拥有了一群随着时间推移而越来越信任你的人。
大多数企业只能梦想拥有这些。
太多人建立了很棒的企业,但他们就是无法吸引客户,而如果他们没有客户,他们将一分钱也赚不到。
genui{"translation_block_widget":{"content":"Now, this section makes me kind of mad, because I spent 5 years of my life studying and practicing marketing, sales, offer creation, copywriting, and more. In today’s world, you can have AI do most of this for you if you know how to “train” the AI to use frameworks and knowledge from great marketers, salesman, and copywriters. That’s what I’ve done for you, but it helps to know what you should do here: Create a detailed customer avatar – This is something you’ll keep safe and reference often whenever you are creating marketing materials. Create your first offer – Using your customer avatar and offer creation principles, create a product or service that they can’t resist. Turn both into a compelling landing page draft – Most people create a boring product and then just illustrate what the product does on their landing page and wonder why nobody wants it. When you go through these prompts, they will first interview you. Answer all of the questions as throughly as you can. They will spit out a full customer avatar document, a full offer blueprint, and full landing page copy. Simply follow the order that they are in and you should be good to go. A final note: I can’t guarantee that the generations will be 100% accurate or work perfectly well. AI, frankly, isn’t good enough on its own. The person directing it is where the magic lies. You have everyone spending thousands a month on agents that do everything for them, yet their lives haven’t changed that much and they aren’t instantly successful. Most people are quite literally just burning money to watch a computer produce something mediocre because they don’t know what good looks like. You will still have to learn. You will still have to practice","target_language":"zh-CN","translated_text":"## 现在,这一部分让我有点生气,因为我花了 5 年时间学习和实践市场营销、销售、报价创建、文案写作等等。\n\n在今天的世界里,如果你知道如何“训练”AI 去使用优秀营销人员、销售员和文案写作者的框架与知识,你就可以让 AI 为你完成其中的大部分工作。\n\n这正是我已经为你做好的事情,但了解你在这里应该做什么仍然会有帮助:\n\n- 创建一个详细的客户画像 —— 这是你需要妥善保存并在每次创建营销材料时频繁参考的东西。\n- 创建你的第一个报价 —— 使用你的客户画像和报价创建原则,打造一个他们无法抗拒的产品或服务。\n- 把这两者转化为一个有吸引力的落地页草稿 —— 大多数人创建了一个无聊的产品,然后只是在他们的落地页上说明产品的功能,接着还疑惑为什么没人想要它。\n\n当你使用这些提示词时,它们会先对你进行采访。尽可能详细地回答所有问题。\n\n它们会输出:\n\n- 一份完整的客户画像文档\n- 一份完整的报价蓝图\n- 一份完整的落地页文案\n\n只需要按照它们排列的顺序操作,你应该就没问题了。\n\n## 最后说明\n\n我不能保证生成结果会 100% 准确,或者运行得完美无缺。\n\n坦白说,AI 本身还不够优秀。真正的魔力在于引导它的人。\n\n现在每个人都在每个月花几千美元购买那些替他们完成所有事情的 AI 代理,但他们的生活并没有发生太大变化,他们也没有立刻获得成功。\n\n大多数人实际上只是在烧钱,看着电脑生成一些平庸的东西,因为他们根本不知道什么才算优秀。\n\n你仍然必须学习。\n\n你仍然必须练习。"}}
And most importantly, you will still have to iterate when something doesn’t work until it does work. I hope this was helpful for you, and I hope you learn some useful skills as you go through the prompts provided here. If this was useful - follow my telegram channel: https://t.me/+ygATQAt9sUM1N2U6
显示英文原文 / Show English Original
Hello everyone, leopardracer here! How do you build a one-person business in 2026? Well, you do everything you would have done before, but you use AI to do it faster, with higher quality, and with less guesswork. You still generate traffic. You still write content. You still write emails/newsletters. You still create a product or service. You still create a customer avatar. You still formulate a compelling offer. You still build a landing page. You still write persuasive copy for that page. You still put the offer in front of people and see if they buy. But that’s a lot. Very few will do it. Before AI was such a big thing, social media was the thing that allowed one-person to build what we call a “lifestyle business.” But of course, now that the barrier of entry is lower, anyone can try to do this, meaning there is more “competition,” but most people barely try, and they especially don’t improve and iterate, and when things get rough they try to just have AI do it all for them. So, the barrier of entry is lower, but the skill cap is higher. If you take what you learn here, I feel like you’ll have a solid starting point. For the sake of this article, I’m going to set the goal at making $1 million as one person, just so I can make this more tangible. I’m going to share exactly what you need to learn, how to use AI better than everyone else, and prompts that you can use today to start your business in about a week. Note: I am not going to be using crazy agent workflows in this article, but we may in the future if you want to use them. I’m going over the fundamentals. The fact of the matter is that most people using things like OpenClaw and Claude Code are wasting their time and money They get a dopamine hit from watching an agent do stuff and thinking they’re “doing 10 people’s worth of work,” yet they have nothing to show for it. I’m not saying agents aren’t useful - I’m saying people don’t understand what they’re doing. They think an agent absolves them from learning. How To Make $1 Million As One Person, Without The Gimmicks Before I start, let’s break down a few realistic paths to get to $1 million a year as one person. You need to at least believe this is possible before you do it.  $1,000,000 / 12 = $83,333 per month $83,333 / 30 = $2,777 per day Now, there are a few ways to do that. Sell 18 $150 products a day (i.e. a course) Sell 111 $25 subscriptions a day (i.e. a niche AI app) Land one $5000 client every other day (i.e. freelancing) Land one $10,000 client every 4 days (i.e. coaching / consulting) A combination of both. 1-2 clients a week and a few product or subscription sales a day. Or whatever other combination and price point there is to hit $1 million. If you go the client route, you will either need a team at some point or be good enough to orchestrate AI/agents to fulfill on the service. One person can only do so much client work, but it can be done. Either way, going the client route is a good option for beginners - because you don’t have an audience yet and can focus on reaching out to people individually. As a beginner, it’s much easier to sell a $1000-$5000 service to one person than it is to sell 100-200 courses. If you go the product or subscription route, like a book, course, niche vibe coded software, or membership community, you will need a lot of traffic. You probably aren’t going to go viral randomly when nobody knows about you How do you get enough traffic to make that many product or service sales? At a 2.5% conversion rate on a landing page that allows people to purchase your product, you need 720 people to visit that page a day to make 18 sales on a $150 product. Or you need a post to go viral once or twice a month, resulting in huge spikes in traffic, but I wouldn’t bet on that, because virality usually doesn’t result in a lot of sales. Where do those 720 people come from? Social media, ads, SEO, or some other form of influencer marketing or word of mouth. As a beginner with little money to spend on testing ads until they work, social media is probably your best option. It’s free and building an audience is leverage. So, if we assume you become skilled at social media (yes, social media is a skill, with a little bit of luck involved), you can: Get 10-50,000 views per YouTube video Get 500k to 1 million impressions on social media per month Yes, it will take some time to do that, maybe a year of non-distracted execution, but it’s possible, and we’re taking on the big goal of $1 million a year. Many people would be happy with a tiny fraction of that. That means out of that many people, you need only 720 people a day to click on your landing page in order to make $1 million a year. That’s pretty doable. For those who are used to time and labor as their source of generating money, it is a bit “out there” to think it can be that simple. That’s what your employer does to make multiples on top of what they pay you to execute one specific part of the process that makes them money. But of course, it’s simple not easy yada yada I get it. It can take 2-5 years to get really good at offer creation, social media marketing, and copywriting But if we “train” AI on the principles of them all, and feed them data from legendary marketers, you’d be shocked how well AI can do those things for you. How To Build A One-Person Business With AI, The Entire Workflow The core difference between building a one-person business this year vs a few years ago is this: You have AI. Not to do everything for you, but to help you learn, execute, and iterate faster. An entire course can be a prompt. You can chat with your favorite guru’s content to get “coaching” from them without paying them. You don’t have to scour the internet for niche information anymore. That’s incredible. This is the template we are going to go over. I’d highly recommend using it and working through it on a desktop. Save the link as a reminder in your phone if you have to. If you follow this exactly, and use the provided templates, you will have the 3 pillars of a modern, successful business. At minimum you will have a great starting point. Brand – Who you are, what you help people achieve, and why people should care about both. Content – Your ideas, opinions, and teachings that attract people to your brand. Offer – Your product, service, and compelling landing page you can send people to from your content. Of course, no matter how smart AI is, all of this stuff is variable. Running through this once isn’t going to instantly make you successful. You will need to notice what doesn’t work, try something else, and continue repeating until you see results. And even then, you’ll need to repeat the process because once something works, it eventually stops working. Thanks, human nature making novelty normalize. That said, I’ll also provide a way to do that with AI, so you don’t get stuck 1) Personal Brand Strategy As one person, on social media, you are starting a personal brand. Why? Because if you want to make money, you need something to sell and a way to get people to see it. A personal brand is neither of those things, but you can think of it like a digital storefront (or resume) that adds a layer of trust - trust is a moat in the age of AI. Your offer is what you sell, your content is how you get people to it, your brand is the umbrella for both. Oh, and I don’t care how cringe you think the word personal brand is. That’s what you’re doing if you are posting as a person on social media. If it helps, just think of it as a vessel for meaningful work. This is my recommended strategy, not the only strategy, for social media. You are the niche. Your beliefs, experiences, and interests give you a unique point of view that reflects in your content and products. You need a few content pillars: one skill or interest you plan to monetize, and two complementary interests that you can’t shut up about. You need to ground those content pillars in pain points, foundational content topics, and high-performing ideas. You need to turn all of that into a 1-2 sentence social media bio that gets across the most attractive parts. From there, everything is easier to do. It’s easier to generate product and service ideas, create a content calendar or cadence, and more. How do you use AI to make this process easier? When it comes to personal brand strategy, there are a few ways you can use AI (in a better way than just asking questions to a chat app). First is curating expert information and having a conversation with it As an example, you could find YouTube videos or books from people who are certified experts and add those to a chat rather than asking for a general AI’s opinion. AI works best when you know what you want. That’s the simplest one. Second is turning those sources of information into a prompt that interviews you and generates a strategy that’s tailored to you. Both of those are what I’ve included on the canvas above. Third is doing more complex things that people may not need. Creating a personal brand coach agent that has context of your brand, researches competitor content, and suggests content ideas is one example. I can go into this in a future article, just like this or let me know and I can. 2) How To Start Writing Better-Than-Most Content Immediately I’ve been doing this a while. I can read a tweet, newsletter, or YouTube title and know whether or not it’s going to do well. The biggest problem beginner’s make is not illustrating the importance of the idea they are trying to convey. They have interesting ideas, but they can’t make it interesting to other people. In order to make an idea interesting to someone else, you need to provide a compelling “why.” You need to give them a reason to change their behavior. Because if you’re the one who changes their behavior, they will remember you as the person who “changed their life,” and they will start to trust you over any human or AI. In other words, the secret to writing content is to (1) have a good idea and (2) have a pain point it solves or a benefit it gives, and you need to illustrate that reason well. The best way to understand this is to read good ideas and look for the pain point they’re solving or benefit they are promising.** The second mistake they make is not understanding how things fit together They are good at writing content, but they feel like it’s pointless because they don’t know how to make an income from it, so they start catering to the algorithm by posting feel good nonsense hoping that the platform monetization system will pay them enough to eventually quit their job. I can make about 300-1000 a month on Instagram or X, but with my own product/offer, I can make 50k-200k+. Now, since this isn’t an entire course on content, I’m going to give you the 80/20 of what to do: Write down ideas like crazy – Read more books, listen to podcasts, reflect on your life and try to “catch” ideas that are unique and beneficial Immediately think of a pain point or benefit – Train your mind to think of why this idea is important to more than just yourself Save ideas that you like the structure of – Have a folder in Eden (you can paste direct social links and reference the folder with AI if you want) where you save ideas. As a beginner, imitate the structure or framework of these with your own ideas as the topic. Then, simply practice writing until it becomes second nature. Now, when it comes to where you should post, I recommend having a content ecosystem or content waterfall system. It looks like this: I write one newsletter a week – This is on a topic that aligns with my content pillars from the brand strategy we went over earlier. That newsletter becomes a soft script for one YouTube video a week, that YouTube video get’s posted to podcast platforms. For posts, I can pull ideas from that week’s newsletter (using a prompt we go over below), or I can just write posts as normal by generating my own ideas. My best posts get used as a soft Reels/YT shorts script – I just read over the ideas and then start speaking to the camera
Since they are already validated they tend to do better than if I were going about it blindly. My other posts get turned into carousels for LinkedIn, Instagram, and the YouTube community page. As one person, I believe it’s better to focus on a few quality pieces of content (one long form a week and a few short form a day) and then spread those to all platforms. Trying to create unique content simply decreases the quality of each idea. Okay, now how do you use AI to make this process easier? Since this isn’t an entire content guide, I can’t really teach you the ins and outs of post or newsletter writing (because that would be very long - I could write a book on it). What I can do, however, is give you prompts that I’ve personally written that contain my way of thinking. If you simply run through the prompts, you will learn more about post and newsletter writing in 30 minutes than you would with months of trial and error. Inside the canvas template that you can duplicate, you can read the sticky notes and follow the instructions. One piece of advice: do not post what the AI generates. Use the post and newsletter generations as first drafts or prototypes. I would highly recommend reading through each one and refining them according to how you would say it. 3) What You Sell So far you have a few pieces of the one-person business equation. You have a brand that illustrates your values and attracts the right kind of people. You have content that slowly builds trust over time and allows you to reach more people. Simply put, you have people whose trust grows in you over time. Most businesses could only wish for that. Too many people build a great business but they can’t attract customers for the life of them, and if they don’t have customers, they will not earn a penny Now, this section makes me kind of mad, because I spent 5 years of my life studying and practicing marketing, sales, offer creation, copywriting, and more. In today’s world, you can have AI do most of this for you if you know how to “train” the AI to use frameworks and knowledge from great marketers, salesman, and copywriters. That’s what I’ve done for you, but it helps to know what you should do here: Create a detailed customer avatar – This is something you’ll keep safe and reference often whenever you are creating marketing materials. Create your first offer – Using your customer avatar and offer creation principles, create a product or service that they can’t resist. Turn both into a compelling landing page draft – Most people create a boring product and then just illustrate what the product does on their landing page and wonder why nobody wants it. When you go through these prompts, they will first interview you. Answer all of the questions as throughly as you can. They will spit out a full customer avatar document, a full offer blueprint, and full landing page copy. Simply follow the order that they are in and you should be good to go. A final note: I can’t guarantee that the generations will be 100% accurate or work perfectly well. AI, frankly, isn’t good enough on its own. The person directing it is where the magic lies. You have everyone spending thousands a month on agents that do everything for them, yet their lives haven’t changed that much and they aren’t instantly successful. Most people are quite literally just burning money to watch a computer produce something mediocre because they don’t know what good looks like. You will still have to learn. You will still have to practice And most importantly, you will still have to iterate when something doesn’t work until it does work. I hope this was helpful for you, and I hope you learn some useful skills as you go through the prompts provided here. If this was useful - follow my telegram channel: https://t.me/+ygATQAt9sUM1N2U6